At BackBone Promise (“we,” “our,” “us”), safeguarding your privacy is of utmost importance. This Privacy Policy outlines how we collect, use, and share your personal information when you visit or make purchases on backbonepromise.com (the “Site”).

Information We Collect

When you browse our Site, we gather certain details automatically about your device, such as the type of web browser, IP address, time zone, and cookie data. Additionally, as you explore the Site, we collect information regarding the pages you view, the websites or search terms that directed you here, and your interactions on the Site. This is collectively referred to as “Device Information.”

We use various tools to collect this data:

• Cookies: Small files placed on your device, often containing anonymous identifiers. Learn more about cookie management at All About Cookies.
• Log Files: These files log your activity on the Site, tracking IP address, browser type, internet provider, referring/exit pages, and timestamps.
• Web Beacons, Tags, and Pixels: These technologies monitor your behavior on the Site.

When you make a purchase or attempt a purchase, we gather certain personal information such as your name, billing and shipping address, payment details (e.g., credit card information), email, and phone number, referred to as “Order Information.”

For the purpose of this Privacy Policy, “Personal Information” encompasses both Device Information and Order Information.

How We Use Your Information

We primarily use Order Information to:

• Process your purchases, including managing payment, coordinating shipping, and delivering order confirmations or invoices.
• Contact you with updates and essential communication.
• Screen for potential fraud or risks.

We leverage Device Information to:

• Improve the functionality and performance of the Site.
• Identify security threats and mitigate risks.
• Evaluate the effectiveness of our marketing strategies through analytics.

Sharing Your Information

We may share your Personal Information with third-party service providers to help us use your data efficiently and in accordance with this policy. For instance, we use WordPress to host our website and manage functionalities. You can review WordPress’s privacy practices here.

Additionally, we use Google Analytics to better understand customer behavior and improve user experience. Read about Google’s data use practices here, and opt-out here.

We may also share your information to comply with legal obligations, respond to official requests, or protect our rights.

Targeted Advertising

We use your Personal Information to offer tailored advertising that may be relevant to you. To learn more about how targeted advertising works, visit the Network Advertising Initiative.

To opt out of targeted advertising:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Alternatively, you can use the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info.

Do Not Track

Please note that our data collection and use practices remain unchanged when we receive a “Do Not Track” signal from your browser.

Your Rights

If you reside in the European Union, you have the right to request access, correction, updates, or deletion of your personal data. To exercise these rights, please contact us using the details provided below.

Additionally, if you are a European resident, we process your data to fulfill contractual obligations or pursue our legitimate business interests. Please be aware that your data may be transferred outside of Europe, including to the United States.

Data Retention

We retain your Order Information for as long as it is necessary to fulfill the purposes for which it was collected, unless you request its deletion.

Updates to This Policy

We may revise this Privacy Policy from time to time to reflect operational, legal, or regulatory updates. Please review this page periodically for any changes.

Contact Information

For any queries or concerns regarding this Privacy Policy, please reach out to us at info@backbonepromise.com